In order to reinforce the BVIMSR brand,
the institute, faculty and students collaborated
with Dr. R. L. Bhatia, CEO, Fun and Joy at Work
and sponsored the launch of his new book,
“India's Greatest Brand Builders” as a tribute to the Brand builders of the nation who have elevated the image of the country onto the global map.

A tribute to the country's best business minds, the book inspired and motivated students, who worked dedicated along with Dr. R.L. Bhatia, Dr. D. Y. Patil and Mr. Sushil Parekh in the marketing activities surrounding the book launch in Mumbai, Delhi and Bangalore, and making this function a success.