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BVIMSR’s
Journal of Management Research

 
   VOLUME                                                            NUMBER 2                                                                    JULY 2009
  Challenges and Issues in Human Resource Management in Fast Food Industry
            Kavitha Venkatachari
From Social Capital to Social Profits: Discourses on Corporate Ethics, Governance, Choices and Values
Dr Prasenjit Maiti
Impact of TV Advertising on Buying Behaviour of Rural and Urban Teenagers
            Dr. Vinod Kumar Bishnoi and Ruchi Sharma
Rating Methodologies: A Diagnosis of Corporate Defaults
            Dr. K. Viyyanna Rao and A. Maruthi Varaprasad
Competency Mapping – A strategic Approach in Talent Management
            Rama Srivastava and Sheela Bhargava
Factors Affecting Perception of Investors towards Mutual Funds
            Dr Neha Parashar
Financial Performances of Indian New Private and Public Sector Banks
            Roopak Kumar Gupta and Ekta Sikarwar
Estimating Level of Consumer Involvement and Relationship among Its Key Indicators
Sapna Solanki and Priyanka Mokshmar
Customer Loyalty Programs: Enlarging the Customer Base for Indian Retailers 
            Dr Sumita Dave and Shikha Sondhi
Maximize Potential – Use Emotional Intelligence
            Dr Anjana Sen
Consumers’ Attitudes towards Spiritual Quest of Religious Channels on Television in Delhi/NCR Region
            Anagha Shukre
Can Customer-Centric E-Business System Help the Indian Railways
            Ruby Selwyn and Dr. N Thangavel
Impact of Supply Chain Quality Management on Competitive Advantage and  Organizational Performance 
Gyaneshwar Singh Kushwaha and Deepak Barman
Comparison of International Entrepreneurship of Germany and India
Abu Hena Reza Hasan

Bharati Vidyapeeth’s
Institute of Management Studies & Research
Sector-8, CBD Belapur, Navi Mumbai-400614
Ph. 022-27572433/27562582
Email:editor_bjmr@bvimsr.com, www.bvimsr.com