BVIMSR’s

JOURNAL OF MANAGEMENT RESEARCH

ISSN: 0976 - 4739

VOLUME 2                                                NUMBER 1                                                   APRIL 2010

In This Issue:

• Obamiro, John Kolade

            Optimizing customer satisfaction through effective inventory management: Evidence
            from selected supermarkets in Sango-Ota, Ogun State, Nigeria

• Dr R Kasilingam and Dr G Jayabal

            Characteristics of Investors Based on choice criteria segmentation

• Jitesh S Parmar and Pratiksinh Vaghela

            Measuring involvement level with Car

• Dr Uma V.P.Shrivastava

            Consumer buying behavior in Rural Market: A product study

• Urmila Moon

            A critical Evaluation of small scale Industries in India

• Kavitha Venkatachari

            Implementation of Human Resource Information System: For better HR operation

• Komal Nagar

            Advertising effectiveness in different media:A special reference to Web Advertising

• Anuja Pandey

             Kellog’s ‘K’Strategy: Trapping new market segment

• Dr. Jeet Singh, Dr. B.C.M Patnaik and Dr. Preeti Yadav

             Price Earning Ratio – An Investor’s guide to investment in shares of companies

• Vandana Balyan and Nupur Misra

             Impact of Economic Slow-down on FDI in India

• Ekta Sikarvar & Roopak Kumar Gupta

             Financial Performance of Indian new private sector & public sector banks: A comparison

• Gyaneshwar Singh Kushwaha & Prof. Deepak Barman

             Impact of Supply Chain Quality Management on competitive advantage and organizational performance

• Prof. Usha Arora & Dr. Monica Bansal

             Performance evaluation of Scheduled Commercial Banks in India.

• Ms. Archana Dadhe

             ERP- To be or not to be.

Bharati Vidyapeeth’s Institute of Management Studies & Research
Sector 8, CBD-Belapur, Navi Mumbai-400614
022-27572433/ 27562582, email: editor_bjmr@bvimsr.com
www.bvimsr.com